Zilveren Kruis: Beter naar de dokter
Zilveren Kruis: Beter naar de dokter
Challenge: Develop a tangible service for all Dutch people (not just customers) that can be launched during the summer months.
Insight: When people are better prepared for their visit to the doctor, they will have a more productive consultation.
Idea: “Beter naar de dokter”, an online platform where anyone can access advice and help in preparation for a better doctor’s appointment. This includes a smart survey and tools to help you remember your conversation with the doctor.
Result: 10% increase in brand preference among current clients, 177,000 unique landing page visitors, and the #1 brand in terms of recall, consideration and favourability.
Selected Works
NU.nl: NON-STOP-NUBrand campaign
Deep dive into culturesAbout Fitzroy
Scotch & Soda: the Ralston DropBrand campaign
Zilveren Kruis: SittingBrand campaign
Zilveren Kruis: Beter in je velBrand campaign
Big Green Egg: The EvergreenBrand campaign
Brand strategy, positioning and campaign VoortBrand campaign
InShared: The HandBrand campaign
Grolsch: FC TwenteBrand campaign
Pepsi Max: Taste ChallengeBrand campaign
Doritos: Collisions Livestream battleBrand campaign
Quaker: Breakfast checkerBrand campaign
M&M's: CrunchycoinsBrand campaign
Brand Strategy, Positioning and Campaign KornuitBrand campaign
Oikocredit: AshaBrand campaign
Brand Strategy, Positioning and Campaign GrolschBrand campaign
Fitzroy: Scandal CandlesBrand campaign
Kornuit: PackagingBrand campaign
Future of Food & DrinksIndustries
Gen XGenerations
Concept testConsumer insights
Insights pre-testConsumer insights
Zeitgeist checkConsumer insights
Zeitgeist sessionConsumer insights
Gen YGenerations
Gen ZGenerations
The Pragmatic GenerationGenerations
Future of FintechIndustries
Future of HealthIndustries
Future of RetailIndustries
Slooow: Brand Name & IdentityBrand campaign
Negin Mirsalehi's GisouPackaging
Fitzroy: The sustainable navy rumProduct & Digital campaign
Doritos: VR BattleDigital Campaign
M&M's: Share-A-ThonDigital Campaign
Sportlife: Unexpected FreshnessDigital Campaign
GoodHabitz: Brand IdentityRebranding
Hyundai: The drive-in closetOutdoor & Digital Campaign
BPD: Power of ContentDigital Campaign
A.Vogel: HelpsTV Campaign
Knab: You wouldn't expect this of a bankTV Campaign
FD: Not for everyoneOutdoor & Crossmedia
Zilveren Kruis: ZorgverkennerTV Campaign
Diamant: Haute FrituurTV Campaign
Zilveren Kruis: Beter naar de dokterTV Campaign
Quaker: Breakfast bookDigital Campaign
Smoovall: packagingBrand campaign
Pure Goat: Packaging DesignBrand campaign
Teva: Sick of the gameDigital Campaign
Kornuit: CrowdcamDigital Campaign
Scotch & Soda: AirbnbCrossmedia & Digital Campaign
Park Broekhuizen: Digital campaign & Brand identityBrand Identity & Digital Campaign
Danio: Vote for your flavorBrand Identity & Digital Campaign
LustieProduct
Grolsch: Made with real lemon juiceDigital campaign & outdoor
Doritos: Play boldCrossmedial campaign
Reddy: Mobile appMobile app & digital campaign
KNAB: The figuresCrossmedial campaign
Oikocredit: Made in MalawiCrossmedial campaign
Lenovo: Introduction Yoga TabletDigital campaign
Knab: we work in your favourCrossmedial campaign
Doritos: Street raceCrossmedial campaign
Hyundai Veloster: The viralDigital campaign
Doritos: Jacked driving schoolCrossmedial campaign
Bacardi: Talk to the handDigital & retail campaign
Hero: So why add anything?Digital campaign