Zilveren Kruis: Sitting

Zilveren Kruis: Sitting

Challenge: Find an approachable way to draw attention to vitality; one of the three important pillars of market leader Zilveren Kruis.

Insight: Recent research revealed the Netherlands is the champion… of sitting.

Idea:  In our most recent campaign, our spokesperson Harm does not play the lead. Instead we let ‘average Dutch people’ interact with him. They ask questions or share knowledge about sitting. We conclude with a call to action to make our viewers check the amount of time they sit themselves, leading them towards the ‘Zitcheck’ tool on the Zilveren Kruis website. Once again fulfilling the payoff ‘Raad & Daad’ (Advice & Action).

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