Whitepapers

WHEN IT COMES TO THE RETAIL INDUSTRY, THERE IS NEVER A DULL MOMENT: RETAIL TRENDS IN 2023

Every year, retailers are faced with new challenges. Sustainability, pandemic lockdowns, new product development, diversity and inclusivity matters, staff shortage, digital transformation and inflation. Just to mention a few. We talked to 10 experts and pinpointed 4 shifts currently influencing retail in the Netherlands and beyond. Curious? You can download your free whitepaper here. Happy reading! 

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GEN Z WANTS FINANCIAL ZEN

Any expectations you have about young people and their finances can be thrown in the trash. Generation Z is growing up, and with this adult life comes a new way of dealing with money. Young adults have already had to put up with quite a bit, such as the corona crisis, the housing shortage and the current inflation. Some have experienced it themselves and others have seen their parents struggle. Curious? You can download your free white paper here. Happy reading! 

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RETAIL REMIXED: THE ONLINE BUYING BEHAVIOR OF THE NEXT GEN

Fitzroy and payment provider Klarna delved into the world of Millennials and Gen Z to unravel what drives them and how they see the future of online shopping. The result is a white paper called Retail Remixed.The survey was conducted among 1,000 Dutch young people aged 18-30. The insights have been captured in clear language and put into perspective, so that online retailers in particular can benefit from them.How important is it really to have a purpose as a web retailer? How should you deal with reviews in your webshop if 94% of young people take product reviews from others into account in their purchasing decision. These questions and much more are addressed in Retail Remixed.

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Monday morning minute

Changemaking at the speed of culture demands a radar that is always on. That's why Fitzroy's Cultural Insights Unit is dedicated to scanning and analyzing societal shifts across industries. Every Monday morning our Insights Director starts the week with a selection of relevant trends, insights and innovations. And guess what, now you can get in on some bite size inspiration too.