Almost 8 years
We’ve been working for Pepsico
The first brand that walked in was Doritos. We were allowed to create campaigns for 5 years for this cool brand, all according to the theme ‘Play Bold’. This resulted in a golden Effie Award, a golden Esprix Award and a golden Spin Award. Spread out over multiple years. This success didn’t go unnoticed and more Pepsico clients followed quickly.
We created several European campaigns for Lay’s. Our latest: an online restaurant on UberEats. The menu consists of three “iconic Lay’s flavours chips” that bore the names of the fast food restaurants KFC, Subway and Pizza Hut.
This good looking breakfast brand has been a client for over 4 years. The ontbijtchecker for example, where we showed (and asked) semi-aware customers questions about the amount of sugar in Quaker products, way less than they might think. The campaign was also released on television.
Golden Effie Award
And a golden Esprix and Spin Award
It’s a shame that Pepsico rarely does any campaigns for Doritos in the Netherlands anymore. That brand gave us a lot: not only awards but a lot of fun too. The strategy was: gamificate everything. Which is the most perfect briefing for creatives.
Our mantra: Gamificate everything.
#playbold is a campaign platform aiming to position Doritos as more relevant and local among young people. The brand used to have a small role in the daily life of young people. #playbold was a new course, that revolved around rigorously involving the target audience. This was achieved by using influencers, activations and online content. The best example is the Doritos VR Battles, where a branded virtual reality game was the centre of attention.
We challenged two popular Youtubers to go head to head in a Doritos world and to share their report. After that, we gave everyone the chance to try it on a special VR day. On that day, we officially launched the game. And lastly, we created a mobile version that could be played by everyone, played with cardboard VR glasses, including battlepacks that were shaped like Doritos bags to get special extra weapons and such.