Magnetic Insights

Once upon a time, there was an agency that wanted to create brands that truly resonated with their audience. They knew that to achieve this, they needed to truly understand the cultural patterns and trends that shaped the audience's behavior. That's why they turned to a unique approach they called "Human-Centered Branding."

Through this approach, the agency dug deep into the psyche of their client's target audience, examining the way they thought, acted, and interacted with the world around them. They studied the trends and cultural patterns that defined their lives, gaining insights into what mattered most to them.

With this understanding in hand, Fitzroy was able to create brands that spoke directly to their audience's hearts. Their brand architecture was carefully crafted to stand the test of time, drawing on the insights gleaned from their Human-Centered Branding research.

Brands were able to speak directly to the desires and needs of their audience, making a compelling case for their brand and its potential for success.


Thanks to their dedication to understanding their audience through Human-Centered Branding, Fitzroy's clients are able to stand the test of time and capturing the hearts and minds of consumers for years to come.

At Fitzroy we constantly study the minds of consumers. Here you find some whitepapers and Monday Morning Minutes' triggers. If you need help, please mail pernille@fitzroy.nl 


WHEN IT COMES TO THE RETAIL INDUSTRY, THERE IS NEVER A DULL MOMENT: RETAIL TRENDS IN 2023

Every year, retailers are faced with new challenges. Sustainability, pandemic lockdowns, new product development, diversity and inclusivity matters, staff shortage, digital transformation and inflation. Just to mention a few. We talked to 10 experts and pinpointed 4 shifts currently influencing retail in the Netherlands and beyond. Curious? You can download your free whitepaper here. Happy reading! 

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GEN Z WANTS FINANCIAL ZEN

Any expectations you have about young people and their finances can be thrown in the trash. Generation Z is growing up, and with this adult life comes a new way of dealing with money. Young adults have already had to put up with quite a bit, such as the corona crisis, the housing shortage and the current inflation. Some have experienced it themselves and others have seen their parents struggle. Curious? You can download your free white paper here. Happy reading! 

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RETAIL REMIXED: THE ONLINE BUYING BEHAVIOR OF THE NEXT GEN

Fitzroy and payment provider Klarna delved into the world of Millennials and Gen Z to unravel what drives them and how they see the future of online shopping. The result is a white paper called Retail Remixed.The survey was conducted among 1,000 Dutch young people aged 18-30. The insights have been captured in clear language and put into perspective, so that online retailers in particular can benefit from them.How important is it really to have a purpose as a web retailer? How should you deal with reviews in your webshop if 94% of young people take product reviews from others into account in their purchasing decision. These questions and much more are addressed in Retail Remixed.

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THE FUTURE OF FOOD & DRINKS

A lot is happening in the food sector. Our white paper "Edibles - tasting the future of food and drinks" describes the most relevant shifts within the food industry at this moment. This whitepaper not only introduces you to the concepts of phygital flavors, ethical appetites, elevated animalistics and habitual hijacking, but also shows their impact on your brand.

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Monday morning minute

Changemaking at the speed of culture demands a radar that is always on. That's why Fitzroy's Cultural Insights Unit is dedicated to scanning and analyzing societal shifts across industries. Every Monday morning our Insights Director starts the week with a selection of relevant trends, insights and innovations. And guess what, now you can get in on some bite size inspiration too.