10.000. That is the average number of ads the consumer is bulldozed with every single day. Whether they ask for it or not. Some are savvy enough to determine in a heartbeat which content is relevant and which is not. Some feel overwhelmed due to this constant information overload. And others just don’t care. In any case, more than ever - brands need to cut through. The best way to do that is to matter. To actually mean something in the lives of consumers.
At Fitzroy we believe in Human-Centered Branding. Therefore our Cultural Insights Unit is built on the three F’s.
Foresight We practice the art of looking sideways to anticipate societal shifts and emerging consumer mindsets
Focus We shut up and listen to understand what drives your consumer and what shapes their behavior
Facts & figures We understand the power of data, so our unit is set up to quantify insights and test concepts within a matter of hours
Trends and insights are at the heart of everything we do, which makes us the agency that is most adaptable to change. A philosophy that we share with our clients and a mindset that lives and breathes in our office. Each Monday morning Pernille kicks off the week with a short trend presentation.
These bite-sized triggers are also released in our “Monday Morning Minute”. Think, sixty-second trend-bites that you can watch on the go. These insights keep our agency and our clients sharp. Additionally we publish quarterly whitepapers on industry trends. Download the whitepapers and check out our Monday Morning Minutes below.
FITZROY WHITE PAPERS
We’re driven by curiosity and we love to collaborate. That’s why we collaborate with experts, consumers, creative academies and brands to create our quarterly whitepapers.
Themes range from the future of food and drinks, to fintech, retail and beyond. Want to collaborate on a whitepaper with us? Reach out to Pernille. She loves to talk.