We are an award winning agency

in Amsterdam

Your world is changing

Our office is a former school for captains. (Robert) Fitzroy was the captain of the Beagle: the evolution's captain. The man who brought Darwin to all his discoveries.

We believe that companies need to adapt to changes. Changes in society, consumer behavior, media, technology, and your employees. At Fitzroy, our strategists closely monitor these changes for our clients. In fact, we have our own model for it.


Our Brand Compass

In our brand compass, we look for the overlap between the changing perceptions of the target audience (outside-in) and the proven strength of the brand (inside-out). This is the model with which we define the emotional connection to make brands as relevant and distinctive as possible.

We have our own researchers who master "the art of looking sideways". They closely monitor significant as well as slighter changes, doing so through desk research, interviews, and hiring experts.

2 Golden Effies

At Fitzroy, we specialize in marketing strategies, positioning, naming, integrated campaigns, content, and identities. We have a team of 5 strategists, 10 creatives, 5 designers, and 5 project managers.

🏆🏆🏆🏆 Our work was recognized last year with a Gold Effie Award in The Netherlands, a Silver Effie Award in Belgium, 3 SAN Awards, 2 Dutch Creativity Awards, a Clio, and 4 YouTube Awards including a Grand Prix.

We are also part of United Playgrounds: a community of 7 independent, like minded agencies here in The Netherlands. This way we can serve our customers through the channel without missing a beat.

Our culture

When it comes to our culture, we work hard and we play hard. We are always open and honest when it comes to sharing ideas because we want to be able to move quickly and efficiently.

People who know us say that we are on the cutting edge of the latest trends and cultural shifts. But at the same time, our agency also feels like a family. If you really want to know what our culture is like, you'll have to come work with us... or become one of our clients :)

Fitzroy B.V.

Prins Hendrikkade 192-I, 1011TD Amsterdam

+31 (0)20 40 80 774, info@fitzroy.nl

Would you like to become a client?

Call or mail Jur Baart:

+31 643030202 / jur@fitzroy.nl