WOOF! A brand that can’t be ignored
For Poows we created a bold new identity that brings instant shelf-and-scroll recognition to a crowded pet wellness category. A playful logo, warm colour world and characterful illustrations give the brand a confident voice—friendly, a little cheeky, and unmistakably its own.
The result is a distinctive set of brand assets that makes Poows feel premium without becoming precious.
Packaging with personality
We translated that identity into an extensive packaging range designed to stand out at a glance and stay clear at every touch. Strong colour-coding and clean hierarchy help shoppers navigate benefits fast, while the illustration style adds warmth and charm—turning functional information into something you actually want to pick up. It’s a system built for impact, consistency, and easy expansion as the range grows.
Bringing Poows to life everywhere
Beyond packs, we rolled the brand out across key touchpoints—from website and product pages to social assets and supporting visuals—so the look and feel stays coherent wherever Poows shows up. By anchoring everything in a tight set of distinctive brand elements, Poows can flex across formats while remaining instantly recognisable. One identity, many moments—always unmistakably Poows.
