We wanted to connect with our target audience in a recognisable, distinctive and fun way. In our European brand campaign, Stoov claims the Frosty by portraying it humorously. Together with Deux Amsterdam, we created three Frosty costumes to let the Frosty phenomenon come alive. Covered in a thick layer of blankets, pillows, scarves, beanies and other warming materials, the Frosty sneaks to the thermostat or shivers on the couch next to their partner. Fortunately, Stoov offers the solution, which not only puts the Frosty out of their misery but also warms the ambience.
“The campaign could cross borders; it has been tested and was received with a smile. Together with Fitzroy, we worked on the campaign with lots of love and joy. We are proud of the final result" said Ilse van Loon, Brand & Communications Director at Stoov®.