A new face for Healthcare innovation

Healthcare innovation is necessary in the Netherlands to ensure that healthcare remains accessible and affordable for everyone in the future. That’s why health insurer VGZ has been collaborating with healthcare providers to implement various innovations. However, healthcare innovation is an abstract concept for many people. To bring the subject closer to everyone in the Netherlands, we gave healthcare innovation a new face.

In the new campaign, VGZ introduces presenter Eva Eikhout as the ‘ambassador of healthcare innovation.’ As an ambassador and an expert through her own experiences, Eva, together with VGZ, is working to put healthcare innovation on the map for all of the Netherlands. The campaign will be rolled out on television, radio, and various online channels.