Advertising in Gran Tourismo
ANWB Private Lease has entered the digital world of Gran Turismo 7 with its Private Lease models. By making smart use of the in-game custom design tool (the Livery Editor), gamers can race with eight models from ANWB’s Private Lease range. ANWB Private Lease is also the first brand to launch such a marketing initiative within the gaming world.
The integration of ANWB Private Lease in Gran Turismo 7 marks a new step in advertising for ANWB, leveraging the potential of digital platforms (gaming) to create an immersive and interactive brand experience.
Collab with the #1 GT World Series racer
For the official kick-off, e-racer Kaj de Bruin (No. 1 Netherlands, GT World Series) took the digital wheel to race with these Private Lease models for the first time. He shared this moment with the world via his YouTube livestream.
Transforming in-game cars into moving adverts
This is made possible by the game’s unique custom design feature, through which ANWB—working together with advertising agency Fitzroy—has transformed eight lease-available models (Tesla Model 3, Tesla Model S, BMW 2 Series, BMW 3 Series, Fiat 500, Volkswagen Golf, Volkswagen Polo and Mazda 3) into eye-catching in-game “advertisements on wheels.”
