A bold new take on parking
My Way is redefining urban mobility by turning underutilised city peaks to those who value efficiency, innovation, and adventure. We developed a bold, rebellious name and identity that challenges outdated parking norms and sets the stage for future expansion into green mobility solutions.
A visual identity that moves
Movement, progress, and individuality define My Way’s identity. We designed a forward-thinking logo system with dynamic angles and a distinct color palette of forest green, lime, and cream—modern, fresh, and unmistakable. With kaleidoscopically mirrored urban environments creating a surreal shift that helps narrate the progressive use of city space that defines MyWay’s model.
A better future for all
From the app to marketing materials, every visual element reinforces the brand’s effortless, intelligent experience. With strong well defined brand recognition and ear catching naming, My Way is set to lead the push for better urban parking and environment potential.
