The challenge

Corendon is a well-known travel brand with a long history. To stay relevant in a fast-changing travel market, the brand decided it was time for a new creative direction. Corendon was looking for a partner to help modernise the brand and create a platform that could work across multiple markets, including the Netherlands, Belgium and Denmark.

The challenge was to move away from an old, character-driven approach and create a future-proof campaign concept that could travel easily across borders. The new direction needed to feel fresh and contemporary, while still staying true to Corendon’s approachable and optimistic DNA. At the same time, the campaign had to be flexible enough to work across TV, online, social, OOH and cinema.

We developed a creative platform built around the universal feeling of travel. Instead of focusing on destinations alone, we focused on what travel really brings people: anticipation, emotion and moments that stay with you. By using a strong central idea with adaptable executions, we created a concept that feels consistent yet flexible, and works both internationally and locally through tone of voice and casting.

The campaign launched with a series of TV commercials supported by online video, social formats, OOH and cinema. Each execution was designed to reinforce the same emotional message while allowing room for seasonal activations and tactical moments throughout the year. The modular structure makes the platform easy to expand and evolve over time.