We all benefit
The insurance challenger
InShared has been a client at Fitzroy for over 4 years. After an extensive and intensive positioning process, a couple of insights regarding associations were concluded; The logo, the colour pink and of course the slogan: ‘We all benefit’. But the assets that were created the, didn’t live up to the challenger mentality of today. It was time to give InShared a more recognisable face. Literally :).
Together with Inshared and Glassworks, a character was developed, over the course of 4 months. A cuddly character that’s straight to the point, could ask the right questions and with an eye for detail.
Everything adds up
When a brand uses a character, every touchpoint becomes consistent. We don’t use the character solely above-the-line, but also below-the-line and even internal communication. The 3D animated character pops up everywhere where InShared is present.
The first television commercials only featured the end. Because of two simple reasons: time and budget. ‘The helping hand’ did the job in the beginning, but we quickly noticed it needed a recognisable face to achieve the challenger mentality that was adopted by InShared.