Striking gold

Bitcoin was the buzz leading up to this campaign, and we helped M&M capitalize on it. We turned the soon-to-be-released M&M's into a crypto currency of its own– the only way to get a taste of the new treat before it actually hit the stores. 

Once you mined the coin on our digital platform, they could be redeemed in stores for the M&M's. The difference was, the  value of this crypto currency didn't fluctuate. One coin for one bag of M&Ms. In turn we created a wave of excitement for the product's release.